Why LEGO Was One of Santa’s Most Requested Toys in 2024
From timeless bricks to creative masterpieces, here’s what LEGO meant to kids this Christmas.
LEGO: The King of the Wish List
Out of all toy brands mentioned in 2024 letters, LEGO accounted for 14.8% of brand mentions — that’s more than 1 in every 7 letters!
Kids weren’t just asking for LEGO — they were asking for specific themes:
- LEGO City – For imaginative builders
- LEGO Friends – Creative, character-driven sets
- LEGO Star Wars – A Force-favourite
- LEGO Technic – Loved by older, engineering-minded kids
Most Popular Ages for LEGO
LEGO was popular across all ages, but peaked between ages 6 and 9:
- Age 6: 16.2% of LEGO mentions
- Age 7: 15.4%
- Age 8: 14.6%
- Age 9: 13.8%
Even children as young as 4 and as old as 12 had LEGO in mind — proving it’s a toy that truly grows with them.
Who’s Asking for LEGO?
- Boys: 63.1% of LEGO mentions
- Girls: 34.2%
- Unspecified: 2.7%
While LEGO has traditionally been seen as a boys’ toy, themes like LEGO Friends, LEGO Disney, and LEGO Dots are expanding its reach among all children.
What Parents Told Santa
“He loves building LEGO cars and cities.”
“She got her first LEGO set this year and hasn’t stopped playing!”
“He builds the biggest LEGO worlds with his dad.”
What Santa Wrote Back
“I’ve seen the incredible LEGO tower you built — the elves were very impressed!”
“Mrs Claus told me you’ve been building snowy LEGO villages — how festive!”
“Keep building those amazing creations, you clever little architect!”
The AI-powered responses made each letter feel magical and deeply personal, drawing directly from the child's interests and achievements.
LEGO's Christmas Legacy
LEGO has been a festive favourite for generations. In 2024, it wasn’t just a toy — it was a symbol of imagination, creativity, and connection. From solo builds to family bonding, LEGO earned its top spot the old-fashioned way: by bringing joy.
Want LEGO to Be in Your Child’s Letter Next Year?
Pre-order your personalised Santa letters and make sure your child’s festive favourite makes it all the way to the North Pole!
Click here to order your letter from Santa
With love from all of us at Santa Letter Direct