What Santa's AI Letters Reveal: A Magical Glimpse into 2024 Wishes
We analysed all our personalised Santa letters generated using AI in 2024. Here's what they reveal about children’s personalities, dreams, and festive hopes.
How It Worked
When parents ordered a letter from Santa on Santa Letter Direct, they had the option to enter a personal message or prompt — known internally as the Command. From this, our AI created a personalised Response — a magical message straight from the North Pole, tailored just for the child.
With tens of thousands of letters analysed, we started to notice some recurring themes — and some delightful surprises!
Most Common Topics Parents Shared
Parents used the prompt box to share heartwarming details. Here are the top 5 most frequent themes found in the Commands:
- LEGO: "He loves building cities and cars with LEGO."
- Football: "She scored her first goal this year!"
- Kindness: "He's been extra kind to his little sister."
- Reading: "She’s just finished her first chapter book."
- Achievements: "He won a medal in swimming this term."
The Magic in Response Letters
The AI didn’t just respond — it created heartfelt letters filled with praise, belief, and festive sparkle. Here are a few examples of the kinds of lines that made it into children's letters:
“The elves told me about your brilliant LEGO tower — even Rudolph was impressed!”
“Mrs Claus and I are so proud that you’ve been helping your brother and being extra kind this year.”
“I hear you’ve been practising your reading — keep going, you’re doing wonderfully!”
These weren’t generic messages — they were carefully crafted replies that felt magical and deeply personal.
What the Data Tells Us
- Over 58% of AI letters mentioned a personal achievement or good behaviour
- 36% focused on hobbies or favourite things
- LEGO was the most commonly mentioned brand in Commands
- Football and reading were top activities mentioned by both boys and girls
And yes — we did find one request to include a message from Santa about “doing my best to eat sprouts.”
Real Parent Prompts
Here are a few of our favourite parent-submitted Commands:
“She’s just learned to ride her bike and hasn’t stopped since!”
“He’s been so brave going to the dentist — please tell him the elves are proud.”
“She loves space and wants to be an astronaut. Maybe Santa can mention the stars?”
The Future of Santa Letters
AI might sound like a surprising partner for Santa, but it’s helped create truly magical experiences. These letters aren’t just printed pages — they become cherished memories that reflect a child’s world, values, and spirit.
In 2025, we’ll be expanding the prompts even more, giving parents new ways to share their stories and giving Santa more North Pole magic to work with.
Want to Join the Magic?
You can order your Santa letters and be among the first to experience even more personalised festive joy!
Click here to order your AI generated letter from Santa
With love from Santa Letter Direct