What are the top presents that Children Asked for in 2024
Every year, thousands of magical messages flutter through the North Pole mailroom as children around the world write to Santa. At Santa Letter Direct, we get a front-row seat to the festive fun — and in 2024, we peeked inside these jolly letters!
With so many wish lists to explore, we put on our Santa hats and crunched the numbers to uncover which toy brands were most loved this Christmas. The results? A heartwarming mix of timeless classics, trending characters, and creative play.
Highlights from the Data
- Over 23,000 toy brand mentions recorded
- Requests came from children aged 2 to 13 (with a few cheeky teenagers sneaking in!)
- Most wish lists arrived in mid-December, just before Santa took off on his sleigh ride
Top 10 Most Requested Toy Brands
| Rank | Brand | % of Mentions |
|---|
| 1 | LEGO | 14.8% |
| 2 | Barbie | 8.4% |
| 3 | Cars | 7.0% |
| 4 | Nintendo Switch | 6.1% |
| 5 | Nintendo | 4.4% |
| 6 | Minecraft | 4.1% |
| 7 | Bluey | 3.8% |
| 8 | Roblox | 3.8% |
| 9 | iPad | 3.7% |
| 10 | Paw Patrol | 3.5% |
LEGO continues to lead the way — from castles to rockets, it's still the gold standard of creative play under the Christmas tree.
Most Popular Ages for Brand Requests
- Age 6: 13.7%
- Age 8: 13.2%
- Age 7: 13.0%
- Age 5: 12.4%
- Age 4: 10.8%
Younger children favoured character sets and soft toys, while older ones were drawn to tech, games, and interactive kits.
Who’s Writing to Santa?
- Boys: 58.5%
- Girls: 38.6%
- Unspecified or Other: 3.0%
Toys like Minecraft, Bluey, and Roblox resonated widely, showing how shared interests now cut across traditional gender lines.
Letters to Santa: Straight from the Kids
“Bluey playhouse please, because I’ve been good and cleaned my room... twice!”
“Puzzle and Barbie mermaid set so I can play with my cousin.”
“Minecraft Switch game. Thank you Santa, love you!”
“A LEGO car so I can build it with Daddy.”
Every letter tugged on the elves’ heartstrings — and maybe even brought a tear to Santa’s eye.
Final Thoughts from the Workshop
The 2024 wish lists reminded us what Christmas is truly about: fun, imagination, and connection. These toys weren’t just gifts — they were launchpads into magical worlds, joyful playtimes, and memories that will last a lifetime.
We’re already busy at the North Pole planning for 2025. So keep your eyes peeled for more festive surprises, personalised letters, and plenty of sparkle!
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